PRIVACY POLICY
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is QUDE GmbH, Rheinpromenade 13, 40789 Monheim am Rhein, Germany, Tel.: +49 (0) 152266992370, E-mail: hello@wearequde.com. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used otherwise. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
3.1 Shopify
For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 Shopify
We use a Content Delivery Network from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data may also be transferred to:
- Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
- Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow for the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is processed by individual cookies used by us, the processing takes place either in accordance with Art. 6 Para. 1 lit. b GDPR for the execution of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contact
5.1 Klaviyo
For review reminders, we use the services of the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA
Exclusively on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that they can contact you with a review reminder via e-mail.
You can revoke your consent at any time with effect for the future towards us or the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
5.2 When contacting us (e.g., via contact form or e-mail), personal data will be processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been definitively clarified and provided that no legal retention obligations prevent this.
6) Data Processing When Opening a Customer Account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide us with this data when opening a customer account. You can see which data is required for opening an account from the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the controller's address mentioned above. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no legal retention periods prevent this, and we no longer have a legitimate interest in further storage.
7) Use of Customer Data for Direct Marketing
7.1 Subscription to our e-mail newsletter
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have expressly confirmed your consent to receive newsletters by clicking on a verification link sent to the e-mail address provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you subscribe to the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
7.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our assortment by e-mail. For this purpose, we do not need to obtain separate consent from you in accordance with § 7 para. 3 UWG. The data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send any e-mails.
You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with future effect by notifying the controller mentioned at the beginning. For this, you will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.
7.3 Klaviyo
The sending of our e-mail newsletters and other promotional e-mail communications is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA
Based on our legitimate interest in effective and user-friendly e-mail marketing, we transfer your data provided during registration in accordance with Art. 6 para. 1 lit. f GDPR to this provider so that they can handle the e-mail dispatch on our behalf.
Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical success evaluation of e-mail campaigns by means of web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, device information (e.g., time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data records.
You can revoke your consent to e-mail tracking at any time with future effect.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
7.4 SMS Marketing
On our website, you have the option to subscribe to SMS notifications about current offers, promotions, and information about placed orders.
Your mobile phone number is a mandatory field for sending SMS notifications. The provision of further data is voluntary and will be used to address you personally.
The so-called double opt-in procedure is used for sending SMS messages, which ensures that promotional SMS messages are only sent to you after you have expressly confirmed your consent to receive SMS by clicking on a verification link sent to the mobile phone number provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When subscribing to SMS dispatch, the date and time of registration are also stored in order to be able to trace any possible misuse of your mobile phone number at a later date. The data collected during registration will be used exclusively for the purpose of advertising through SMS messages.
You can unsubscribe from SMS dispatch at any time by sending a corresponding message to the controller mentioned at the beginning and thus revoke your given consent with future effect. After unsubscribing, your mobile phone number will be immediately deleted from the distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
7.5 SMS dispatch via Klaviyo
Our SMS notifications are sent via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA
Based on our legitimate interest in an effective, secure, and user-friendly marketing system, we transfer your data provided during registration for SMS notifications in accordance with Art. 6 para. 1 lit. f GDPR to this provider so that they can handle the SMS dispatch on our behalf.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
7.6 Product Availability Notification via E-mail
For temporarily unavailable items, you can sign up for e-mail product availability notifications. We will send you a one-time e-mail notification about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. The provision of further data is voluntary and may be used to address you personally. For sending the e-mail, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you subscribe to our e-mail notification service for product availability will be used strictly for the intended purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
7.7 Shopping Cart Reminders via E-mail
If you abandon your purchase with us before completing the order, you have the option to be reminded once via e-mail of the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to address you personally. For sending the e-mail, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you subscribe to our e-mail notification service will be used strictly for the intended purpose.
You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
8) Data Processing for Order Fulfillment
8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be forwarded to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact data you provided when ordering to inform you personally within the scope of our legal information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us wholly or partially in the execution of concluded contracts. Certain personal data will be transferred to these service providers in accordance with the following information.
8.2 LOGSTA
For order processing, we use the following provider: LOGSTA Germany GmbH, Elbestraße 2, 84453 Mühldorf am Inn, Germany
Name, address, and, if applicable, other personal data will be passed on to the provider exclusively for the purpose of processing the online order in accordance with Art. 6 (1) lit. b GDPR. Your data will only be passed on to the extent that this is actually necessary for the processing of the order.
8.3 Transfer of personal data to shipping service providers
- Deutsche Post
As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany
We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery, we will only pass on the recipient's name and the delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the provider in advance or to receive a delivery notification.
Consent can be revoked at any time with effect for the future towards the aforementioned controller or the provider.
- DHL
As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery, we will only pass on the recipient's name and the delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the provider in advance or to receive a delivery notification.
Consent can be revoked at any time with effect for the future towards the aforementioned controller or the provider.
- DHL Express
As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany
We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery, we will only pass on the recipient's name and the delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the provider in advance or to receive a delivery notification.
Consent can be revoked at any time with effect for the future towards the aforementioned controller or the provider.
8.4 Use of payment service providers
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored in "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code you have previously set up and verify it using your device's "Face ID" or "Touch ID" function.
For the purpose of payment processing, your information provided during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment execution. The encryption ensures that only the website where the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made on your Mac via Safari, your Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".
Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) provided during the ordering process, as well as information about the content of your order, will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
If you select a payment method where the provider pays in advance (e.g., invoice purchase or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data on an alternative payment method).
To safeguard our legitimate interest in assessing the creditworthiness of our customers, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you have selected can be granted in view of payment and/or default risks.
In addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may be included in the decision-making process for the application review in accordance with Art. 6 (1) lit. f GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractually compliant payment processing.
- Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) provided during the ordering process, as well as information about the content of your order, will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
- Sofortüberweisung
One or more online payment methods from the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden
If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) provided during the ordering process, as well as information about the content of your order, will be passed on to this provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
8.5 Electronic right of withdrawal function for distance contracts
Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option of declaring their withdrawal via an electronic right of withdrawal function in accordance with the applicable withdrawal provisions.
For the provision of the electronic right of withdrawal function, we use a solution from the following provider: 401layers UG, Dorothea-Erxleben-Str. 1 a, 40721 Hilden, Germany.
When using the withdrawal function, in addition to information for identifying the contract to be withdrawn from, further personal information such as the consumer's first and last name and e-mail address must be provided or confirmed.
This information is initially collected by the provider based on our legitimate interest in a user-friendly, stable, and process-optimized solution in accordance with Art. 6 (1) lit. f GDPR, then used to confirm the receipt of the withdrawal declaration on our behalf via e-mail, and finally transmitted to us. We then process the transmitted information for the proper processing of the withdrawal in accordance with Art. 6 (1) lit. b GDPR and Art. 6 (1) lit. c GDPR based on our legal obligation to provide an electronic withdrawal function for remunerated consumer distance contracts.
The information collected by the provider will be routinely deleted after a withdrawal has been finally processed, provided there are no legal retention obligations to the contrary.
We have concluded a data processing agreement with the provider, which protects data processed within the framework of the withdrawal function and prohibits unauthorized disclosure to third parties.
9) Web analysis services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google (Universal) Analytics sets cookies, which are small text modules stored on your device and collect certain information. The scope of this information also includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal reference.
The information is transmitted to Google servers and further processed there. Transfers to Google LLC, based in the USA, are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. The data collected within the scope of using Google (Universal) Analytics is stored for two months and then deleted.
All the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic features
Google (Universal) Analytics uses the special function "demographic features" and can use it to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after storage for two months.
Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyze your user behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) lit. a GDPR, created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
10) Retargeting/ Remarketing and Conversion Tracking
Meta Pixel with Advanced Matching
Within our online offering, we use the "Meta Pixel" service from the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets. In addition, this cookie collects specific customer data such as the e-mail address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins, or registrations (advanced matching). The cookie is then read out and enables the transmission of the data, including the specific customer data, to Meta.
We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to users' interests or have certain characteristics (e.g., interests in specific topics or products determined by the websites visited), which we transmit to Meta (so-called "Custom Audiences").
Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (Conversion). Compared to the standard version of "Meta Pixel," the advanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta, making it possible to associate it with the respective user profile, and Meta can use the data for its own advertising purposes in accordance with Meta's Data Usage Policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and off Facebook.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11) Tools and Other
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users as an interactive interface when they visit the page, where consent for certain cookies and/or cookie-based applications can be given by checking a box. Through the use of this tool, all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by checking the box. This ensures that such cookies are only placed on the user's terminal device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f GDPR, based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is also Art. 6 para. 1 lit. c GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
12) Rights of the Data Subject
12.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) with regard to the processing of your personal data by the data controller, whereby reference is made to the stated legal basis for the respective exercise requirements:
- Right to information according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to erasure according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to notification according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to withdraw granted consent according to Art. 7 Para. 3 GDPR;
- Right to lodge a complaint according to Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
13) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data on the basis of explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.
If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.
When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
Status: 26.06.2026, 06:43:16